DATA

In a world of information overload, data is the author of humanity’s stories.

Data helps us to make sense of our world. We find meaning, patterns, connections, get insights and make “informed” decisions. We seek and remember the stories that data tells us to help us make sense of our world and our lives.

But when data is an endless, valuable commodity, bought and sold across geographical and moral boundaries, data is often biased, distorted, or simply not true and serves the rich and powerful rather than the whole. We don’t really know who decides what data is important and what data is not. We don’t really know who is writing humanity’s stories but we do know in the English-speaking world, many of them are white, male and rich.

If we want to stay healthy, we consume real, organic food rather than processed, artificial junk food, if we want humanity to stay healthy, we need to consume real, organic data rather than processed, artificial, junk data. In an age of data dominance, we need to ask where our data comes from and if the data is good for us? We need to support local data, produced in local data farms, by people we know and trust. Data that has not travelled far and that supports the health and wealth of our local communities.

Data drives news, marketing, consumption and behaviour that can destroy or save humanity and the planet. Understanding data, data’s value and how data can be used to help or harm humanity helps us to make better, smarter, kinder decisions and ultimately to survive.

Data, data stories and what we listen to, watch or read matters.

#beinghuman #data #marketing